CPA may stand for Cost-per-Acquisition or Cost-per-Action (usually the first one)
CPA | Cost per Action
CPA may stand for Cost-per-Acquisition or Cost-per-Action (usually the first one.
Cost-per-Acquisition: It's actually a particular kind of CPA where a visitor fills out a form and in doing so he turns into a potential client for the seller (the CPA advertiser).
Cost-per-Action : A kind of internet advertising method where the merchant or advertiser pays only when an action is done by the user or potential client, and therefore the CPA publishers get paid per every "action" (Sale, Mobile offer, Form filled, etc.)