CPC or Cost per Click is one of the most used words in internet marketing
CPC or Cost per Click
when you see "CPC" it may mean one of these:
PPC: Aka Pay-per-Click, which is a performance-based advertising method in which the advertiser pays a limited price for each click-through his ad. A large number of text ads traded by the search engines are charged with the CPC model.
CPC: The cost spent by the advertiser for each click on his advertisement which brings the visitor to his desired page.
The CPC can vary from $0.01 to sometimes reach $20 or even more.
The CPC is not fixed and it changes based on:
• The website's niche (subject)
• The location of the user who clicked the Ad
• The authority score of the website
• The bids of the advertisers